Overall, the balance scorecard helps Apple Inc. This further aids each unit to progressively advance its activities and performance, based on those five pillars. These five indicators help in managing “long-term performance”, instead of enabling a “controlling” approach that may be based on short or medium-term performance. By doing so, the company hopes to create investments for future growth. This correlation is used to evaluate a unit’s activities, also tying this to the company’s appraisal system and using it to assess new business deals. is put into their sales vision, product design, global manufacturing and operations.
not only increases its profits, but also influences the software developers they collaborate with. This is due to the fact that, by gathering as many market shares as they can, Apple Inc. Market share is also another essential indicator, especially for a company in the tech industry.
The questionnaires wish to find out how every member of the company comprehends their individual strategy and to what extent they can connect this to the overall organizational strategy, to reel in success. As a result, they conduct a thorough employee survey of every organizational branch, once every two years, with surveys being done randomly between employees. believes commitment and alignment among employees are important. In the long run, this American tech company will be issuing out quantitative measurements to find out the answers they need and see if enabling employees in this fashion leads to nurturing their skillsets.Īpple Inc. However, many Apple leaders believe measuring the impact these solutions have is a complex task. Yet Apple decided to make their own surveys, as a means of fulfilling their customer’s wishes.Įquipping employees with innovative solutions, like user-friendly interfaces and effective distribution systems is essential to developing their competencies. Many companies in the computer industry collaborate with a customer-survey company, called J.D.
Previously, they used to focus on their technology and products, but since then, things have shifted towards the idea of customer satisfaction, which is now a core tenet in their company. Apple Inc., a fierce player in the tech market, is a well-known brand that uses the balance scorecard in their work.Īccording to a Harvard Business Review article, Apple Inc., uses five performance indicators:Īpple Inc., did not always focus on their customers. It creates a foundation, on which one can further add to until the desired outcome is reached. A Balanced Scorecard helps a company innovate and elevate itself to new heights of performance, by assisting its leaders in making key decisions that are in line with the company’s objectives.